Stephenie Landry, Amazon’s vice president for Prime Now, has been handed responsibility for Amazon Fresh (the company’s grocery delivery service) and Amazon Restaurants (its restaurant delivery service), Re/Code reports.
Retail Dive’s request for comment wasn’t immediately returned by Amazon, and as of Friday morning no changes were reflected at Landry’s LinkedIn page.
She told Re/Code that the e-commerce giant will continue to run the separate delivery services, reflecting the different ways consumers think about delivery through Amazon, according to the report.
Amazon is constantly reiterating its own innovations, so a shuffle in some of its delivery operations is hardly a surprise. Landry, who has led Prime Now for more than a decade, is an obvious person to take on other delivery efforts there.
Still, it’s an indication of how dynamic the retail delivery market is at the moment, with cumbersome last-mile practices and steep costs yet rising customer expectations.
Target last week announced the acquisition of same-day delivery startup Shipt, months after its purchase of same-day delivery company Grand Junction. In that time, a slew of other retailers have also announced same-day delivery services or expansions of existing same-day services, including Office Depot, Macy's, Best Buy and Rent the Runway, to name just a few.
More than half (51%) of retailers say they now offer same-day delivery, up from 16% last year, and within two years 65% plan to offer it, according to a survey from retail management consulting firm BRP. Third-party delivery, through the likes of Uber or Lyft, has also increased, from 20% of retailers offering that last year to 32% doing so this year, according to that report.
While in-store pickup of online orders is also popular, delivery has emerged as critical, according to Howard Davidowitz, chairman of New York City-based retail consulting and investment banking firm Davidowitz & Associates. "This business of picking up in stores is a peanut thing," he told Retail Dive. "If you ask anybody in this business, the name of the game is delivery."