Andrea Guerra is to be named CEO of Prada Group, taking over the role from husband and wife team Miuccia Prada and Patrizio Bertelli.
The Italian fashion house said it will recommend Guerra as its chief at a board meeting on Jan. 26.
Miuccia Prada will remain the creative director of Miu Miu and co-creative director of Prada, along with Raf Simons, according to an announcement sent to Retail Dive. She will also stay on as a board member.
Patrizio Bertelli will be named chairman of the board of directors, while current board director, Paolo Zannoni, will become the executive deputy chairman.
The move is one that will “ease the succession” of Lorenzo Bertelli, son of Miuccia Prada and Patrizio Bertelli, and the fashion company’s future leader. Lorenzo Bertelli has been the company’s marketing director since 2019 and, as of 2020, the head of corporate social responsibility.
Guerra held the position of Luxottica chief for a decade, an eyewear company whose portfolio includes Ray-Ban, Oakley and Vogue Eyewear, and licensed luxury brands including Giorgio Armani, Burberry, Bulgari and Chanel, among others.
Guerra also served as executive chairman of Eataly and CEO of LVMH’s hotel and hospitality division.
“Andrea Guerra, with his long professional experience, has shown entrepreneurial skills in businesses where the founders are present and engaged, blending their culture and the needs of a company continuously evolving and active on international markets,” Miuccia Prada and Patrizio Bertelli said in a joint statement.