Dive Summary:
- Pinterest has launched a new interactive function allowing its retail partners the ability to embed Pinterest pins directly into online storefronts.
- The new service will allow online shoppers easier access to Pinterest and a simplified process for sharing interested content through the site.
- Pinterest has partnered with major retailers such as Walmart, Target and Zappos.com to help launch the new interactive feature.
Dive Insight:
Zappos.com will now allow online visitors to the site the ability to view particular items that Pinterest users want most, and the content is updated regularly with the latest consumer trends. Within the next several weeks, Pinterest will debut additional new technology for the service aimed at boosting consumer interaction.
