Dive Summary:

• Discount online retailer Overstock.com has reached a partnership agreement with fellow e-commerce merchant Coastal eyewear.
• The deal will allow Overstock.com to showcase Coastal’s industry leading eyewear to its robust online customer base.
• Coastal will fulfill orders placed on merchandise through Overstock.com directly through its own independent distribution centers.

Dive Insight:

 "The partnership will provide Overstock customers access to Coastal.com's wide range of top quality products at great prices with incredible customer service,” said Roger Hardy, Coastal.com Founder and CEO. "We are delighted to be partnering with Overstock.” Since its introduction to the online eyewear landscape, Coastal has successfully provided industry-leading prescription eyewear, contact lenses and sunglasses directly through its own e-commerce storefront prior to its new partnership with Overstock.com.