Dive Summary:

• E-commerce vendor Overstock.com has added flash sales to its online store front offerings.
• The flash sale promotions will begin daily on the site starting at 10 a.m. and will last 24 hours, seven days a week.
• The flash sales will span across a variety of product categories and allow shoppers to make purchases at up to 50% off the retail price.

Dive Insight:

Last week, flash-sale company Zulily.com raised over $250 million through its IPO filing, but retailers like Fab.com are continually striving to move away from the model. Merchandise selected for flash sale status will be chosen by “searching its web site for the most popular products in such categories as furniture, area rugs, bedding, and electronics and discounting them for a limited time up to 50%,” said Overstock in a statement.