Dive Summary:

• Hoping to establish brand value through trendy, seasonal merchandise and apparel, discount e-commerce merchant 6pm.com has appointed Jay Alexander as senior style advisor.
• The position was recently devised by the company in an attempt to cater to consumer demand for access to personal style experts, a service typical reserved for select brick-and-mortar merchants.
•  "We are excited for him to bring his passion for style directly to our customers and help them score on the style and score on the price,” said Kristen Whiteley, senior brand manager for 6pm.com.

From the article:

As senior style advisor for 6pm.com, Alexander will be charged with making name-brand styles accessible to everyone and helping customers discover their personal style. Alexander will bring his recommendations to life with regular, live-chats, style advice, photos and video on Twitter (@shop6pm) Facebook, Pinterest and Instagram using #StyleByJay.