Dive Summary:

• SiteSpec Inc. is helping multi-brand retailer OneStopPlus Group utilize website functionality which leads to increased sales and avoids overinvesting in development features which don’t boost sales.
• OneStopPlus Group uses the online technology to access multivariate and A/B tests prior to making changes on the company’s e-commerce site.
• The technology is helping boost profits while minimizing the amount of risk and financial investment in interface changes. “It’s really from a technology standpoint that we save a lot of money,” says Mathieu Clavie with OneStopPlus.

From the article:

OSP also can create different static test pages and measure how shoppers react to them, Clavie says. This helps the retailer understand how a change may affect shopping activity before it’s fully developed. For example, it recently began an A/B test where one test page showed all the available sizes and colors of a T-shirt. The other page showed a single shirt as usual. OSP is running the test to see if displaying all available options spurs consumers to buy more.