Dive Summary:
- Office Depot has announced it will equip its retail staff with mobile devices to provide “extended product information and availability, customer reviews and on-the-spot checkout capabilities” to in-store shoppers beginning July 28th.
- The new digital campaign will also feature a variety of other options available for consumers to research product specs in a heavy shift for the retailer toward boosting the company’s omnichannel experience for shoppers.
- "Technology is constantly changing the way people shop," said Office Depot executive Christine Buscarino. Office Depot currently controls nearly 1,600 store locations.
From the article:
... Office Depot has also upgraded its product delivery options, including the introduction of a "Buy Online, Ready in One-Hour" program. Online shoppers can arrange for free pick-up at any Office Depot store within one hour, designate a friend or family member to pick up the order, or choose to have a portion of the order delivered in the same online transaction. ...