Dive Summary:
- Online retail platform title “42” made its debut Monday at TechCrunch Disrupt in New York City aiming to merge the boom of ecommerce with brick-and-mortar sales.
- The B2B platform is reported to place emphasis on personalized interactions with retail consumers in order to boost awareness of buying trends and customer loyalty.
- “My job was to look at the data, and look at where the gaps in their businesses were. It was a huge realization that, as it turns out, a lot of these brick-and-mortar businesses don’t have access to a suite of online tools,” says co-founder Cathy Han.
From the article:
Han explains that the inspiration for building 42 – which, yes, is a nod to The Hitchhiker’s Guide to the Galaxy - arose from her work at P&G, whose clients include several large retailers. “My job was to look at the data, and look at where the gaps in their businesses were. It was a huge realization that, as it turns out, a lot of these brick-and-mortar businesses don’t have access to a suite of online tools,” she explains.