Dive Brief:

• Modest is offering a new “freemium” mobile-commerce app that retailers can use to quickly create a mobile store or add e-commerce capabilities to an existing mobile app.
• The platform is compatible with most major payments systems, including Shopify and Magento; Android, Apple Pay, and PayPal support are on the way.
• Modest was founded by online crowdsourcing experts formerly with the T-shirt company Threadless and President Obama’s 2012 re-election campaign. 

Dive Insight:

The new mobile payments platform Modest will help more retailers offer mobile shopping by making it almost effortless to launch a new mobile shopping app or insert m-commerce into an existing app. 

Modest hopes its “frictionless” setup will help tap the potential of the mobile market, and particularly mobile-friendly millennials’ estimated $2.45 trillion in annual spending. Modest is now offering retailers six months of mobile-commerce maintenance free of charge for iOS applications.