Dive Brief:

• Television is no longer the screen of choice among children who have access to tablets and smartphones, says Miner & Co. Studio research. 
• Almost half of the parents surveyed reported restricting children’s viewing to traditional TV as a punishment. 

Dive Insight:

A new Miner & Co. Studio report says that television is no longer the screen of choice among children who have access to tablets and smartphones; 57% of parents surveyed said their children prefer to access content on a handheld device rather than on TV.

This information will be handy as retailers, specializing in both toy and general merchandise, look to allocate their advertising dollars for the crucial holiday season.