Dive Summary:

• Digital measurement service comScore has released statistics showing a spike in mobile commerce as the 2013 holiday season approaches.
• Second quarter sales for smartphones and tablets experienced an increase of nearly 25%, and total annual sales from m-commerce could surpass $25 billion by the end of the year.
• “While mobile devices are already extremely influential in the overall buying process, they are also beginning to drive a meaningful percentage of digital commerce,” said Gian Fulgon, chairman of comScore.

From the article:

“One out of every ten consumer e-commerce dollars is now spent using either a smartphone or a tablet, and growth in this segment of the market is outpacing that of traditional e-commerce by a factor of 2x, which itself is growing at rates in the mid-teens. Any channel shift has the potential to be disruptive to established revenue streams, and it would appear that m-commerce spending has reached enough of a critical mass that key stakeholders must begin to address this new market dynamic today or risk losing competitive advantage.”