Dive Summary:

• Mobile commerce is having a significant impact on back-to-school retail shopping based on a survey conducted by location analytics vendor, Placed Inc.
• According to the survey, nearly 49% of parental shoppers surveyed are utilizing their smartphone device to claim promotional offers and 20.5% are using the device to make purchases.
• The survey also claims that these shoppers are more likely to visit many brick-and-mortar locations than traditional shoppers.

From the article:

They are 22% more likely to visit an Office Depot store, 21% more likely to visit an OfficeMax store, 19% more likely to visit a Best Buy store, 8% more likely to visit a Bed, Bath & Beyond store, 6% more likely to visit a Sears store, 4% more likely to visit an Old Navy store, 4% more likely to visit a Staples store, 3% more likely to visit a Radio Shack store, 3% more likely to visit a Kohl's store, and 1% more likely to visit a Target store, the survey finds.