Dive Summary:

• A Boston area café which currently operates five locations in the area has found a way to increase revenue through its branded mobile loyalty program by 17%.
• The payment app developed by LevelUp also features a mobile payment option for consumers.
• “With more and more businesses using existing mobile payment networks, the LevelUp platform gave us the chance to stick out from the crowd,” said Mike Conley, Director of Marketing for Sebastians.

From the article:

Launched June 2013 to extend existing mobile solutions, the branded payment app from LevelUpappealed to Sebastians, said Conley, because it helped the chain connect with customers on a personal level: “The app stays true to the Sebastians brand, extends it in exciting new ways and helps improve our customer experience on a variety of levels. Most importantly, the app thanks our customers for their loyalty…”