Dive Summary:

• McDonald’s has begun testing a mobile payment app which will allow consumers of the fast food giant to order and pay for everything from Big Macs to McNuggets using their smartphone.
• The service will allow customers to place an order and pay for their food utilizing the mobile app and purchases would be picked up in-store, curbside or through the drive-thru window.
• The app will also feature digital promotions and offers, including a McDonald’s loyalty program.

From the article:

"We're always looking at new technologies to make the McDonald's experience better for our customers," McComb said. "We are testing some of these technologies in a few markets, so it's premature to speculate on the decisions we may make after the tests, but we're excited to bring a cutting-edge experience in the future to our customers."