Dive Summary:

• Four major furniture retailers have invested an undisclosed amount of capital into Furniture.com in an effort to boost the sites brand and improve its e-commerce technology, according to reports from Internet Retailer.
• The brands include Value City Furniture, American Signature Furniture, Rooms To Go Inc. and Leon’s Furniture Ltd, and will each invest into the site based on an announcement from Furniture.com
• This leads to a far better shopping experience, as the shopper's furniture is nearby, will be delivered and set up by furniture experts and can be serviced easily if needed,” said Furniture.com CEO Carl Prindle.

From the article:

“The original Furniture.com attempted to be the ‘Amazon of furniture,’” he says. “However, delivering couches and dining room sets is much more complicated than delivering the simpler items listed on Amazon—a sofa simply doesn't fit in the UPS-based distribution model that Amazon was built on.”