Dive Summary:
- In its eleventh season, Project Runway is teaming up with Lord & Taylor as its exclusive retail sponsor stating that both interests share similar missions.
- The partnership will give Lord & Taylor an opportunity to create a custom "accessory wall" that will be featured on the the show that contestants will use in their competitions.
- Lord & Taylor will also host an episode challenge at its Fifth Avenue location with the winner having an opportunity to sell their creations in the store.
From the article:
"...Lord & Taylor is teaming up with Lifetime's popular "Project Runway" television show for the program’s eleventh season, making it the show’s exclusive retail sponsor.
As part of the sponsorship deal, the show will feature a custom-built “accessory wall” featuring an assortment..."
