Dive Summary:
- Jos. A. Bank will offer a “Super Tuesday” sale event offering extended Black Friday specials to thrifty holiday shoppers.
- The menswear company will offer special Black Friday prices on select in-store merchandise nationwide on Nov. 25.
- Jos. A. Bank will also allow shoppers to make discounted purchases through its online storefront beginning Tuesday at 12:01 EST.
Dive Insight:
"We feel that this event will provide our customers with more flexibility in their holiday shopping which is always one of our objectives, especially with the shorter number of shopping days this year.,” says R. Neal Black, president and CEO at JoS. A. Bank. A. Bank. The announcement from the menswear producer comes as a growing number of retailers are implementing extended Black Friday sales specials into Thanksgiving Day this holiday season in a strategic initiative to stay one step ahead of rival retail competitors during the biggest shopping day of the year.
