Dive Summary:

• J.C. Penney has partnered with retail mobile app Shopkick to help drive sales this holiday season.
• Mobile savvy shoppers will be able to collect “kicks” through their mobile device by visiting in-store and other interactions.
• The “kicks” are digital deposited via smartphone and can then be redeemed for store gift cards.

Dive Insight:

"As more and more people adopt smartphones, mobile devices are quickly becoming a key shopping tool and the integration of mobile Internet has become key to delivering a modern, in-store shopping experience," said Debra Berman with J.C. Penney. Shopkick automatically delivers a signal via mobile device when a shopper enters participating store locations and digitally deposits “kicks” as a reward. The kicks can be used for a variety of purchases, including gift cards.