Dive Summary:
- With 25.3 million visitors this past September and an amazing 20% of all women online using the site, retailers are jumping at the opportunity to create Pinterest pages to drive users to their websites.
- Retailers such as Hy-Vee Food Stores are using the site to interconnect its Seasons magazine with its retail page by featuring pictures and recipes on Pinterest boards, creating double the exposure for the company.
- Safeway, the food giant, has capitalized on the media site by offering contests and prizes in its "Pin2Win" contest by pinning Safeway recipes to its boards.
From the article:
"... The social network has become a leading social media website, particularly with women. Pinterest.com made ComScore’s Top 50 chart (placing #50) of online properties for the first time with 25.3 million visitors in September 2012.
In addition, 12% of online adults said they used Pinterest, with nearly one-fifth of online women saying they used the social media site, according to the Pew Internet Project’s phone survey of more than 1,000 adults. ..."
