Dive Summary:

• Interbrand released its list of the 50 most valuable U.S. retail brands Tuesday, with retailers like Macy's and Amazon making big gains, and newcomers like Anthropologie and Cabela's joining its ranks as familiar brands like Toys "R" Us and Abercrombie & Fitch fell off the list entirely.
• The study's rankings are based on Interbrand's analysis of a retailer's financial performance, the role its brand plays in shoppers' purchasing decisions and the brand's competitive strength.
• Walmart, Target, Home Depot, Amazon and CVS topped the list, and, for the first time in the study's five-year existence, Best Buy dropped out of the top 10, landing at No. 13.

From the article:

Of course, most U.S. shoppers have heard of Best Buy, while Cabela’s, the outdoor retailer that sells everything from fishing rods to hunting boots, is likely an unfamiliar name to many. No matter.

While the consumer electronics chain still has brand-name recognition going for it, its relevance in the retail landscape is trickling away like sand through an hourglass, while the lesser-known Cabela’s is quietly carving a niche among lovers of the great outdoors. ...