Dive Brief:

• RetailNext, a tech company offering in-store data tracking, announced today that it has raised $30 million in new financing. 
• The company said it will use the new funds to expand to Asia, Latin America, Europe, and other "emerging markets."
• This new round of financing was led by Nokia Growth Partners, with the company receiving investments from multiple corporate investors and venture capitalists. 

Dive Insight:

With its in-store sensors already tracking 500 million shoppers per year, RetailNext's planned expansion will surely ground it as one of the leaders in the e-commerce analytics field.

Once more, placing a greater amount of RetailNext's in-store sensors in more locations will help retailers successfully track, and adjust, to their consumers' changing needs.