Dive Summary:
- Ikea has released a feature allowing consumers to virtually-place furniture within their own rooms via the company’s mobile app.
- The feature depicts 3D rendered furniture models and lets mobile users resize and place a number of various pieces inside the rooms of their own living space.
- Ikea is known for leading the pack in retail technology. The retail merchandise offered inside their 2012 catalog was made-up of 25% 3D renders.
From the article:
The new IKEA catalog's 3D feature is available on Android and iOS, and will only work with the company's new 2014 catalog.
