Dive Summary:

• Targeted online advertisement service HookLogic has announced it plans to expand the company after raising $14.3 million from investors, according to Internet Retailer.
• The online service allows retailers the ability to expose online shoppers to tailor-made advertisements, including Sears, Target and Staples. The funding was reportedly led by Intel Capital, an investment arm of Intel.
• The shoppers see only the products they are looking for, which facilitates the shopping experience and ultimately leads to more sales, benefitting brand and retailer,” said HookLogic CEO Jonathan Opdyke.

From the article:

Intel also advertises with HookLogic, and was among the first brands to begin using the new technology, the company says. “The Retail Search Exchange has quickly become an incredibly efficient marketing vehicle,” says Rebecca Brown, Intel’s director of media. ...