After two years in operation, HomeGoods plans to shut down its e-commerce site on Saturday.
The retailer, which is owned by parent organization TJX Companies, informed customers about the decision in an email this week and also confirmed the news to Retail Dive.
“We can confirm that we will no longer offer online shopping on HomeGoods.com after Oct. 21, 2023,” a spokesperson told Retail Dive in an email. “We will stop taking orders from customers at that time and complete our final shipments.”
The spokesperson said all associates affected by the decision to cease HomeGoods.com’s operations have been offered jobs elsewhere within the company. HomeGoods plans to shift its focus and resources to its more than 900 brick-and-mortar stores across the U.S., the spokesperson added.
E-commerce stores for TJMaxx, Marshalls, and Sierra are not affected and remain in operation.
Off-price retailer HomeGoods launched its online store in 2021. It had similar offerings as the physical stores — bedding, bath, kitchenware, seasonal home decor and pet items. At the time of its launch, Mark DeOliveira, president, TJX Digital U.S., said the online store would “provide a complementary experience to our stores, allowing shoppers to pair in-store purchases with online finds to bring their vision to life.”
However, the company acknowledged HomeGoods’ online store didn’t represent a significant part of net sales. “Our HomeGoods e-commerce site, homegoods.com, represented less than 1% of HomeGoods net sales for fiscal 2023 and fiscal 2022, and did not have a significant impact on year-over-year segment margin comparisons,” the company said in a March 10-K filing with the U.S. Securities and Exchange Commission.
HomeGoods, as a division of TJX, reported net sales of about $2 billion for the company’s second quarter, an increase of 8% year over year. It also reported Q2 comps increased 4% year over year, after falling 13% last year. That earnings figure includes HomeGoods and Homesense stores, along with the e-commerce site. Parent company TJX reported Q2 net sales of $12.8 billion, up 8% from a year ago
HomeGoods was founded in 1992 and the Homesense chain opened in 2017. Homesense stores have an expanded assortment of home merchandise that includes large furniture, rugs and lighting.