Dive Summary:
- Iconic American motorcycle brand Harley-Davidson will turn to Pinterest to boost promotion of its online holiday gift guide this season.
- After rolling out its digital holiday catalog, Harley-Davidson has launched a Pinterest initiative by pinning feature gift items from the catalog.
- Beginning Nov. 26, Pinterest users will be allowed to create their own Pinterest boards through the site showcasing branded Harley-Davidson merchandise.
Dive Insight:
Making a place for itself on Pinterest could help to grow the size of Harley Davidson’s online footprint, but the strategic social media initiative will also grant the company the luxury of showcasing holiday gift items through an exclusive and immersive photo experience. "You don't have to ride to love getting something from Harley-Davidson. Our Gift Guide is a selection of the season's most wanted items — gifts that automatically up the cool factor and are truly fun to both give and get,” said Karen Davidson with Harley-Davidson.
