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Google looks to boost e-commerce with online ratings

Published May 31, 2013
By
Philip Nations Contributing Editor
Miguel Ugalde

Dive Summary:

  • Google has bolstered its online e-commerce data by enlisting customer service ratings vendor STELLAservice to provide buyer satisfaction data to online consumers.
  • The program will be offered to online shoppers in hopes of boosting consumer confidence prior to making a purchase online from Google Trusted Stores merchants and partners.
  • By providing this information to online customers, Google's customer service "will emerge as the differentiator for many online retailers," CEO Jordy Leiser said a statement released by STELLAservice.

From the article:

"This collaboration supports the shared goals of STELLAService and Google to provide a better and more informed online shopping experience to users around the world. By sharing customer service performance data with Google, we're able to not only help consumers quickly identify companies with helpful service and fast delivery speeds, but we're also able to provide a new opportunity for the best online retailers to stand out from the pack with their great service.

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