Dive Summary:
- Google announced details for a new updates of its mobile smartphone app for consumers using the Android OS, which includes new features for shoppers.
- Users of the app will now be allowed to store loyalty card information, access retail discounts from Google programs like Google Maps, Google Search or Google+, and send money to other users within the app.
- “To add your (loyalty) cards, simply scan the bar code or input the card number into the app,” says Peter Hazlehurst, product management for Google Wallet. “The next time you’re at the store, you can earn points for your loyalty program by scanning the app at checkout.”
From the article:
Google Wallet allows consumers to store their credit and debit card numbers and billing information in one place so they can check out on any site or app that accepts Google Wallet, or, for consumers with one of 29 NFC-enabled Android smartphones, pay using NFC technology at hundreds of thousands of retail and restaurant locations, Google claims, by tapping their phones on NFC-enabled payment terminals.
