Dive Summary:

• Sales for Gap Inc. rose 8% percent for the second quarter as sales for July increased 5%, setting a 52-week high for the clothing apparel brand.
• Gap spent a total of $60 million in media marketing in 2012, which could be helping lead the recovery fr a brand which had experienced slipping sales in recent years.
•  "We have a unique opportunity to bring our fashion point of view to bear on the marketplace and impact how people dress," said Ivan Wicksteed, global brand president for the company.

From the article:

Same-store sales show the brands are bouncing back: Gap has not posted a negative month in the past year. Old Navy's same-store sales were up 6% in the second quarter, while Banana Republic's were down a marginal 1% for the quarter.