Dive Summary:
- Coupons.com has named former Safeway executive Mir Aamir as new CFO and COO for the company.
- Aamir formerly served as Safeway’s president of customer loyalty and digital technologies.
- According to Retailing Today, Aamir will oversee Safeway operations and international business in addition to company finances.
Dive Insight:
“For the past 15 years Coupons.com has worked to bring a digital consumer experience to high-volume retail and CPG industries. Mir has also been a pioneer in this space and is a recognized and well respected thought leader who brings extensive, highly relevant experience to our business,” said Steven Boal, CEO for Coupons.com. Aamir helped create Safeway’s Just for U platform, widely considered an industry-leading digital loyalty and target marketing platform.
