Dive Summary:
- Well known apparel brand Guess Inc has announced the promotion of Sandeep Reddy as its new CFO and will replace current interim CEO, Nigel Kershaw.
- "Sandeep brings deep European and North American business and finance experience. He understands the GUESS culture and has an excellent track record for developing and executing financial and business strategy," says Guess co-founder Paul Marciano.
- Reddy previously held “senior financial roles” with Mattel, serving in Europe and the U.S. for roughly 13 years. He tenure is set to begin by August 1st, according to reports from the Wall Street Journal.
From the article:
The company has been streamlining its business and cutting expenses in an effort to revive its performance, as demand in North America and Europe has wavered. Guess is also investing to build its brand in under-developed markets.
