Dive Summary:
- After leaving Best Buy in May, Judge will be joining the online discount provider being noted as a "giant" in the marketing industry.
- LivingSocial CEO, Tim O’Shaughnessy, made clear that bringing on Judge was a clear vote of confidence in the company's vision.
- Prior to his 12 year tenure at Best Buy, Judge served as vice president of marketing at Caribou Coffee Co. and group marketing manager at General Mills-owned Green Giant Brands.
From the article:
"...will oversee all aspects of marketing for the daily deal operator, including online and offline advertising, brand management, social media and communications.
“Barry is a giant in the field of marketing, and his decision to join our leadership team is a tremendous vote of confidence in our vision and opportunity for success...”