Dive Summary:

• Fat Wallet.com is preparing to release its annual Black Friday Deal Finder for online and mobile users which showcases discounted sale items and Black Friday specials for the upcoming holiday season.
• The service currently has partnered with major retailers Macy’s, RadioShack and Target to promote upcoming seasonal promotions for shoppers.
• New features showcased in the 2013 version of the online tool and mobile app includes deal comparisons and a checkout service allowing shoppers to avoid using multiple checkout carts.

Dive Insight:

Fat Wallet is expecting that a shortened December could lead to retailers being more aggressive with early sales opportunities for consumers this upcoming shopping season. "Our Black Friday Deal Finder is optimized to be a true one-stop resource throughout the holiday season, helping early shoppers compare all the advertised deals to find the best savings possible." said Ryan Washatka, with Fat Wallet.