Dive Brief:

• Fast Retailing, parent of several retail brands including Uniqlo, J Brand, and Theory, is partnering with Accenture to build a seamless shopping experience across channels. 
• Accenture will help the retail group digitize its supply chain and customer relationship management systems to better customize individual customer experiences. 
• The new platform will also help integrate customer feedback into product development and cut lead times, the company says. 

Dive Insight:

Japanese retail group Fast Retailing, parent of the Uniqlo, J Brand, Theory, Comptoir des Cotonniers and Princess Tam-Tam brands, is looking to build a seamless customer experience with Accenture's help. The management consultancy will assist Fast Retailing in building a cloud-based infrastructure that connects all aspects of the supply chain in real time.

In addition to helping customers find what they want, when they want it across its stores' physical and digital channels, the new platform hopes to integrate customer feedback into product development, helping the fast-fashion company cut lead times.