Dive Summary:
- Siri, Apples voice command platform, will not only show movie times and locations but will also give consumers the option to purchase tickets straight through Fandango.
- Movie-goers will have the option to pass purchased tickets into their Apple Passbook mobile wallet have a QR code displayed for scanning.
- Fandango began its relationship with Apple in 2009 and have experienced growth in the mobile sector since citing that 30% of its ticket sales are from mobile purchases.
From the article:
"...Siri, the voice technology personal assistant on Apple mobile devices, now will display showtimes and nearby theaters from online ticket seller Fandango.
If a consumer wants to buy tickets, Siri opens the Fandango mobile commerce app to the page with the desired theater and film..."
