- In what the company is describing as its "first-ever lifestyle collection," Fabletics on Wednesday debuted a Velour clothing line, according to an announcement sent to Retail Dive. Vanessa Hudgens is the face of the marketing campaign.
- The clothing line is available in five colors and features 32 mix-and-match items such as bodysuits, biker shorts, onesies, high-waist bottoms and wide-leg jumpsuits. The collection, made with lightweight, soft fabrics, was designed to balance comfort and style and is inspired by '70s fashion, per the announcement.
- The brand tapped Hudgens to promote the new line in a campaign targeted to women ages 18 to 45 across its digital advertising and social media channels.
Signaling its focus on cute, comfortable clothing and eco-friendliness, Fabletics has added more new and used apparel options to its assortment this year. In July, the company partnered with ThredUp to launch a resale program, a move the brand made to reach its environmental sustainability goals. In addition to its new Velour collection, the brand unveiled its loungewear line Lounge in August, complete with sets, coordinates, robes and separates.
"[T]he collection features a Velour biker short – something not yet introduced to the market, and a unique element to Fabletics," Felix del Toro, senior vice president and chief merchandise and design officer at Fabletics, said in a statement. "Following the successful launch of Fabletics Lounge, we continue to incorporate lifestyle pieces into our current offerings and we're confident that consumers will love the look and feel of Velour."
Besides building up its clothing options, the brand has also enhanced its digital and offline offerings this year. In early March, the company released its Fabletics Fit app, which offers on-demand workouts, meditations and other content. Later that month, it announced plans to open 24 new stores this year across the country.