Dive Summary:
- ESPN has reached a multi-year partnership deal allowing Dick’s Sporting Goods exclusive rights as the network’s e-commerce merchandise provider.
- The agreement makes the national sporting goods chain the supplier of officially licensed merchandise and sporting goods through ESPN.com.
- Consumers can now access a fully-redesigned ESPN Fan Shop with expanded merchandise for sports fans.
Dive Insight:
"This groundbreaking collaboration with ESPN blends sports content and commerce, solidifying DICK's as the premier destination for licensed product," said Lauren Hobart with Dick’s Sporting Goods. Among the expanded product offering, the site ESPN Fan Shop will carry additional ESPN merchandise, including the network’s well-received documentary series, 30 for 30.
