Dive Summary:

• Canada’s fashion apparel merchant for women, Eclipse Stores, has launched its first-ever online website.
• The site will feature dashboards and other shopping tools allowing the merchant to fulfill shipping orders in places that physical retail shops are limited.
• The new online storefront will feature the full line of Eclipse clothing and offers female shoppers the ability to shop by outfit.  

Dive Insight:

Eclipse stores currently operate 68 brick-and-mortar locations throughout the Canadian mainland and the company is optimistic their new online storefront will help reinforce the brand by boosting its omnichannel experience among shoppers.