Dive Summary:
- EBay has announced it will release a new shoppable touchscreen as it continues to expand its current retail footprint. The company hopes to improve its real-time shopping interaction and increase its partnership with brick-and-mortar retail.
- The initial four stores will be open in New York City from June 8th through July 7th offering 30 items from popular brand Kate Spade.
- The shoppable touchscreens will be placed at the front of closed stores and will allow customers to order products online from the new device which are then delivered within one hour by courier to the current location.
From the article:
The expansion is just the latest in a stream of advancements made by the online retailer as it transforms itself into a more physical retail presence. So far, it has only seen positive results, as it claims a 19 percent share of the global e-commerce market, while other platforms like PayPal are registering annual growth to the tune of 15 percent—a number expected to double over the coming year.