Dive Summary:
- EBay has plans to work with retailer Kate Spade on a New York pop-up shop featuring a digital touchscreen in place of a storefront window, the company revealed Tuesday.
- EBay CEO John Donahoe announced that the store will launch this summer with the intention of allowing eBay to reach a wider audience away from its online site.
- The innovative effort comes as the company makes public its belief that mobile shopping is re-defining the retail market, and intends to continue to push into mobile commerce to boost retail sales.
From the article:
"Technology is blurring the lines between online and offline commerce and a 'new retail' environment is emerging. One example of how eBay is partnering with retailers to provide innovative technology solutions is the work we continue to do with the Kate Spade brands and we are excited to be partnering with them on the launch of Kate Spade Saturday in New York."
