Dive Summary:

• The East Coast grocery chain Compare Foods has implemented a new in-store service allowing shoppers to scan items they intend to purchase as they shop, as opposed to waiting in check-out lines.
• The company hopes the new Swift Shopper mobile app will decrease wait times and help improve the efficiency of grocery shopping. Customers can download the mobile app at no charge.
• “We know that time is exceedingly crucial to our working-class customers and we know that Swift Shopper has the potential to cut checkout times by 50% to 75%,” said Omar G. Jorge Peña with Compare Foods.

From the article:

Customers can download the free app directly to their Android and iOS mobile devices, and scan product barcodes as they shop. When shoppers are ready to complete their transactions, they go to the dedicated Swift Shopper checkout line where a store associate scans a single mobile barcode that calculates the value of the entire shopping cart. ...