Columbus, Ohio-based shoe retailer DSW Inc. has entered into an agreement with Yellow Box Corporation to open and operate stores under the Yellow Box label.
The company will open Yellow Box stores nationwide, starting this year with three to five stores. DSW already runs more than 400 stores and 357 shoe departments through affiliated retailers.
DSW is also expanding into Canada with its acquisition of a 44% interest in Canada’s Town Shoes.
DSW is hardly abandoning the brick-and-mortar concept with this expansion of physical stores with Yellow Box, a shoe retailer known mainly for sandals and flip-flops often made fancier and more fun with jewels and colors, and its new interest in a Canadian shoe chain. Trying on shoes remains the easiest way to shop for them; it’s the only way to assess their look, fit, and feel, which is why many e-retailers offer free shipping and free returns on footwear, even when they don’t for other products.