Dive Summary:
- This year, as usual, fashion week will showcase leather, tweed, and cotton; the new trend for retailers, however, is denim.
- Women's jeans are selling at almost double the rate of other apparel and companies such as Ralph Lauren are looking to stock new, bohemian takes on the classic look.
- Retailers can feel empower with denim at forefront of their stores as Vogue is endorsing the trend in their February "denim guide" while varied sets of consumers have all grown up wearing denim.
From the article:
"...Downing says he expects to see denim on the New York runways Feb. 7 to Feb. 14 partly because women of all generations and lifestyles are demanding casual clothes that are more chic..."
