Dive Summary:
- CVS is taking advantage of its online technology for a new digital sales circular centered on enhancing the omnichannel shopping experience for shoppers.
- The new myWeekly Ad service is a fully-customized circular which shoppers can access online or through their mobile device through the CVS.com website.
- Among the features, the circular will allow CVS shoppers to easily view deals most relevant to their personal shopping trends.
Dive Insight:
The new mobile tool showcases relevant offers to consumers based on their recent purchase history. “myWeekly Ad features are appealing to bargain-hunters who want to know what’s on sale, as well as time-strapped shoppers who want to quickly and easily see holiday sales on items that appeal to them most,” said Brian Tilzer with CVS.
