Dive Summary:
- Coldwater Creek, a women’s specialty retailer, has neamed Deborah Cavanagh as its new SVP and chief marketing officer, according to details published by Retailing Today.
- Cavanagh will begin her tenure with Coldwater Creek beginning September 16 after previously serving in a similar role with Ann Taylor’s LOFT division.
- "(Cavanagh) brings a tremendous amount of experience building and repositioning brands, as well as driving growth through a multi-channel business platform,” says Coldwater Creek CEO Jill Dean.
From the article:
Previously, Cavanagh served as SVP brand marketing at LOFT, where she is credited with successfully repositioning LOFT as a fully differentiated brand from Ann Taylor Loft. Prior to LOFT, Cavanagh was the associate publisher, creative services at Vogue. She also held marketing roles at media brands such as Harper's Bazaar, Men's Health, Conde Nast Traveler, and SELF.