Dive Summary:

Online fashion retailer Cato Fashions has launched the company’s very first e-commerce storefront initiative at catofashions.com.

The women's apparel merchant will showcase female fashions, shoes and accessories through the storefront to compliment the company’s massive brick-and-mortar footprint comprising of 1,300 store locations across 30 U.S. states.

Cato Fashions partnered with Celerant Technology for completion of the e-commerce initiative, which will offer the entire line of Cato fashion merchandise for female shoppers, including an expanded array of sizes and colors.

Dive Insight:

Charlotte-based specialty retailer Cato fashions has catered off-price fashion apparel merchandise to American women and girls since the company’s introduction to the brick-and-mortar retail landscape in 1946. The company’s whopping physical store footprint established through multiple expansion efforts should help to supplement the company’s in-store inventory while providing a dedicated online destination for Cato shoppers.