Dive Summary:

• Luxury Swiss watchmaker Bovet 1882 has opened its first U.S. brick-and-mortar location in New York City.
• The new flagship location is nestled into the 33-story Ritz Carlton hotel in Central Park South.
• The Bovet flagship is only the fourth Bovet physical store in the world and its branded timepieces often sell for several thousand U.S. dollars each.

Dive Insight:

Bovet 1882 produces upscale watches in limited quantities and will showcase a new collection of 50 timepieces to commemorate the flagship New York store opening – a collection not available for purchase anywhere else in the world. Bovet is a strong supporter of the charity Artists for Peace and Justice.