Dive Summary:
- Most Apple stores will not open their doors for eager shoppers on Thanksgiving Day this year.
- Despite pressure from Apple marketing executives, current Apple CEO Tim Cook shot down plans to open an expanded number of stores on Thanksgiving Day.
- All U.S. Apple stores will be closed on the holiday, minus three locations in New York, Las Vegas and Hawaii, which have all opened on Thanksgiving in years past.
Dive Insight:
Despite this year’s growing trend among retailers to expand Black Friday specials into the Thanksgiving holiday, several retail merchants have outright balked at the idea besides Apple, including Costco and Nordstrom. The trend has caused wide-spread public backlash across the U.S. for some retailers simply try to compete with retail counterparts.
