Dive Summary:

• Amazon has released a cross platform notification service allowing consumers to receive updates via mobile app, based on details reported by Retailing Today.com.
•  The notifications will be geared toward ‘critical events and relevant information’ by providing apps developers the ability to send push notifications to Apple iOS, Google Android and Kindle Fire devices.
• “SNS Mobile Push means our customers can now notify tens of millions of users in a matter of seconds about critical app performance issues,” stated Andrew Levy, CEO of Crittercism, a mobile performance management company.

From the article:

"In the past, we built the push service for each specific mobile platform but it was expensive and time-consuming. Amazon SNS with Mobile Push is an easy choice because it is both less expensive ($1 per million notifications) than our self-managed service was, and also saves us valuable time that we can reinvest into other priorities,” says Thomas Spendley of Earth Works.