Amazon Wednesday won a bid for the .buy domain, which will allow it to gain exclusive access to any domain name with the .buy extension.
At the auction held by the Internet Corporation for Assigned Names and Numbers (ICANN), Amazon beat out Google for the domain and is paying $4.6 billion for the privilege.
ICANN, a nonprofit organization that among other activities oversees the technical coordination of the Internet’s address system, has said it is introducing more top domains to diversify Internet addresses.
Chalk this up as a win for Amazon over rival Google in this round over domain as a new era of Internet addresses comes online. The .buy domain could enable Amazon to seize control of at least some of the parody and anti-Amazon addresses like amazonsucks.buy. Although that will do nothing to stop screwamazon.com, amazonstinks.com, and amazonsucks.com.